Client: Synergy Health Partners
Graphic Design Contract
During this contract, I directly supported the Chief Marketing Officer in elevating the company’s brand and marketing strategies. Throughout a brand refresh initiative, I collaborated closely to create diverse imagery that bolstered brand recognition. My role involved crafting compelling digital projects, including LinkedIn ad visuals, captivating email designs, engaging testimonial PDFs, and persuasive case studies. Additionally, I produced print materials like direct mail, event handouts, and brochures, ensuring a consistent and visually impactful brand representation.
Ad and Social Campaign
As an extension of a brand refresh and a new marketing campaign centered on showcasing the benefits of balancing work and play to our target audience, I played a pivotal role in supporting the team by creating imagery for a summer-themed campaign.
Case Studies
I designed and templatized of a series of case studies, creating a consistent and engaging format. Additionally, I expanded the brand’s visual language by crafting quote graphics inspired by the distinct slash marks from the logo, infusing a unique brand essence into the visual elements.
Testimonials
I also designed and developed a template for testimonials using a scrapbook-style approach, incorporating photos and visuals to resonate with an authentic and engaging feel.
Direct Mail and Event Handouts
Developed eye-catching event handouts as well as direct mail postcards in alignment with brand guidelines.
I've had the privilege of collaborating with Gayle for several years now and she has consistently transformed my visions into captivating visuals. Her unwavering attention to detail, innovative ideas, and exceptional design skills have always set her apart. Our communication has remained seamless over the years, and she has continually shown a willingness to adapt and refine her work based on feedback. I highly recommend Gayle and her services!
— Dawn Anderson
Chief Marketing officer, Synergy Health Partners