Graphic Design

This brand design for a psychiatry practice uses earthy colors and plant imagery. The colors and imagery are a visual concept of caring for the health and growth of one’s mental well-being. I used a gradient map with the brand colors on the palm leaf photograph transforming it into a strong graphic element while keeping in line with the brand. The lines move the eye forward and upward as a representation of positive mental health improvement. I also designed a marketing takeaway as part of this project.