Graphic Design
Logo Design
I created this logo for a local infrared sauna studio. This client wanted a clean, simple logo to play off of the idea of sweat and detoxification. I incorporated a sweat drop as one of the petals of the lotus flower, a symbol of purity and enlightenment, to convey these two ideas. I also wanted the logo to link the way infrared saunas use light waves to heat the body. To do this, I created two “light waves” in the same style as the logotype to depict the “EN”s and tie it all together. I finished this off with a very soft gray and blue to keep the clean, calm feeling this business wants to convey.
My experience with Gayle was hands down one of the easiest, and most enjoyable processes throughout my brand building. She listened carefully to all of my ideas (and there were many!) and was patient with all of my indecisiveness. Her ability to incorporate tiny details and walk me step by step through the process was a standout. My idea of a simplistic logo with symbolism really came to life. I highly recommend Gayle. Her talent for graphic design is one of a kind!
— Jaclyn Antoinette
Owner, Enlighten Sauna Studio